MONTRÉAL, May 14, 2024 /CNW/ - The official Summer Launch, organized by Tourisme Montréal, will take place today at the Grand Quai du Port de Montréal.

The event, which kicks off the high tourist season, will be an opportunity to discover the complete program as well as the new activities not to be missed this summer in Montreal.

During the event, Yves Lalumière, president and CEO of Tourisme Montréal, will unveil the city's tourist projections and hotel occupancy forecasts for the summer of 2024.

Mr. Lalumière will be available for individual interviews before and after his conference.

The event will also be an opportunity for the media to take images and speak with more than 65 industry players, including representatives of events, festivals and attractions, at their information kiosk.

 

Please confirm your presence with Aurélie de Blois at [email protected]

About Tourisme Montréal

Tourisme Montréal is a 100-year-old private, non-profit organization that works to position Montréal as an international-calibre leisure and business travel destination. To this end, the organization is piloting innovative hospitality strategies with a two-fold objective: ensuring that visitors enjoy a memorable experience and maximizing tourism economic spin-offs in a sustainable way with long-term impacts for the city. Uniting nearly 1,000 businesses and organizations working directly or indirectly in tourism, Tourisme Montréal plays a leading role in the management and development of Montréal's tourism business, and makes recommendations on issues surrounding the city's economic, urban and cultural development. For more information, go to www.mtl.org.

SOURCE Tourisme Montréal

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