Insider Chart Past 6 Months
Technical Chart
Filings by transaction date
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-128,333Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-38,334Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:128,333Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:38,334Price:--
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Mar 22, 2024 (filed on Mar 26, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:P - Open market or private purchase# or value acquired/disposed of:4,000Price:$1.52
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-6,291Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-4,253Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-632Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:F - Payment of exercise price or tax liability, exercise or vesting of a security under Rule 16b-3# or value acquired/disposed of:-2,158Price:$1.56
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:6,291Price:--
Filings by filing date
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Mar 22, 2024 (filed on Mar 26, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:P - Open market or private purchase# or value acquired/disposed of:4,000Price:$1.52
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-128,333Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-38,334Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:128,333Price:--
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Mar 25, 2024 (filed on Mar 26, 2024)Insider Name:DeMartini RobertOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:38,334Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-6,291Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-4,253Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Restricted Stock UnitsNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:-632Price:--
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:F - Payment of exercise price or tax liability, exercise or vesting of a security under Rule 16b-3# or value acquired/disposed of:-2,158Price:$1.56
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Mar 15, 2024 (filed on Mar 19, 2024)Insider Name:Ulrich George TurnerOwnership Type:Direct OwnershipSecurities:Class A Common StockNature of Transaction:M - Exercise or conversion exempt under rule 16b-3# or value acquired/disposed of:6,291Price:--
News
Biz Brief
Sector: Consumer Cyclicals | Industry: Home Furnishings |
See Regulatory Filings on SEC |
Company Contact | |
Address: | 4100 N. Chapel Ridge Rd, Suite 200 LEHI UT 84043 |
Tel: | N/A |
Website: | https://purple.com |
IR: | See website |
Key People | ||
Robert T. Demartini Chief Executive Officer, Director | Todd E. Vogensen Chief Financial Officer | Eric Haynor Chief Operating Officer |
John J. Roddy Chief People Officer | Keira M. Krausz Chief Marketing Officer | Jeffrey L. Hutchings Chief Innovation Officer |
Jeffery Scott Kerby Chief of Owned Retail Officer | Tricia Mcdermott Chief Legal Officer | Bennett L. Nussbaum Chief Transformation Officer |
Business Overview |
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart. |
Financial Overview |
For the fiscal year ended 31 December 2023, Purple Innovation Inc revenues decreased 11% to $510.5M. Net loss increased 31% to $120.8M. Revenues reflect other segment decrease of 72% to $14.1M, Online Sales-DTC decrease of 10% to $296.7M. Higher net loss reflects Marketing and sales - Balancing value increase of 10% to $181.7M (expense). Basic Earnings per Share excluding Extraordinary Items decreased from -$1.13 to -$1.17. |
Employees: | 1,700 as of Mar 12, 2024 |
Reporting Currency: | U.S. Dollars |
Enterprise value: | $159.78M as of Dec 31, 2023 |
Annual revenue (TTM): | $510.54M as of Dec 31, 2023 |
EBITDA (TTM): | -$81.73M as of Dec 31, 2023 |
Net annual income (TTM): | -$120.76M as of Dec 31, 2023 |
Free cash flow (TTM): | -$69.90M as of Dec 31, 2023 |
Net Debt Last Fiscal Year: | $2.18M as of Dec 31, 2023 |
Shares outstanding: | 107,212,305 as of Mar 12, 2024 |
TTM: Trailing Twelve Months EBITDA: Earnings Before Interest, Taxes, Depreciation, & Amortization |